Local Hive Honey
Here is how it’s made.
The Client
The Problem
The Solution
Local Hive bottles two dozen local honeys and makes them available everywhere in the US.
Most people think “honey is honey.”
Show how every bottle tells its own story.
Chasing Gold
I led the team as we followed Cameron, a California beekeeper, 400 miles from L.A. to San Fran. We filmed and edited a branded content series to show the lengths Local Hive’s beekeepers go to for unique local honey. I also wrote about our experience on Local Hive’s blog.
Honey Queen
We featured the 2020 American Honey Queen in a series of videos about what makes local honey so special, from how it’s made to how it tastes. I wrote, directed talent, and wore a beekeepers’ suit in July. In Texas.
Social Content
I helped create a lot (a lot) of social (paid and organic) for Local Hive from 2020–24,
growing the brand’s social following by tens of thousands and producing the highest
engagement rates in the category. These are a few favorites. See all of ‘em here.
Web & eCommerce
We launched Let’s Grow: a program to share pollinator-friendly seed packets to schools nationwide.
We won a Webby for the updated site in 2020, and Best in Show at the Dallas ADDYs for the original launch in 2018. (And many more ADDYs along the way.)
We created an interactive Honey Finder. I tasted, categorized, wrote questions, and helped design the UX.
eComm Site
We designed and launched Local Hive’s DTC site in 2021. We supported it with paid social, email, SMS, digital ads, and influencer campaigns. What I learned: Open with a great story. Close with a great offer.
I wrote Local Hive’s blog from 2018–24, the foundation of our SEO strategy that grew the brand’s online presence from nothing to category leader. What I learned: SEO doesn’t dictate what you write – it tells you what your audience already knows.