Miller Lite

The Project

Miller Lite. Cowboys. Tailgate.

4 words are all it took to get over 100 proud and rowdy Cowboys fans to come together at 5:30am on a Saturday for our shoot. The result? A celebration of the Only Beer of The Cowboys, brewed right down the street in Fort Worth.

This spot ran throughout the 2018-19 NFL season.
Cowboys went 10-6 and won the NFC East.
Miller Lite boosted its reputation with at least the entire Cowboys Car Club, if no one else.
CD: Abe Garcia | AD: Dario Campos, Rocio Ramirez | Director: Jeff Bednarz

Miller Lite

The Project

Miller Lite. Cowboys. Tailgate.4 words are all it took to get over 100 proud and rowdy Cowboys fans to come together at 5:30am on a Saturday for our shoot. The result? A celebration of the Only Beer of The Cowboys, brewed right down the street in Fort Worth.

Baylor University

Truly Simple Meats

Pride & Joy

Miller Lite. Cowboys. Tailgate.

4 words are all it took to get over 100 proud and rowdy Cowboys fans to come together at 5:30am on a Saturday for our shoot. The result? A celebration of the Only Beer of The Cowboys, brewed right down the street in Fort Worth.